Part one, Introduction - click here
Part two, Title and Description tags - click here
Part three, Keywords and H1 tags - click here
Part five, Social Media and More - click here
Part six, Wrapping it All Up - click here
This is an important piece of the SEO puzzle for artists' pages because they tend to be image heavy.
Here's the thing - Google can't see images. Not yet. So we need to tell Google what an image is AND we need to make sure images load quickly. Today, most users would consider even four seconds too long to wait for a page to load. Google takes page loading time into account when ranking a webpage. A fast loading page is more interesting to Google than a slow loading page.
Image compression - Make sure your images on optimized for the web. This means they are compressed to take up less space, but still look nice and are a good size for viewing. It is important for images on any website, but if you have a gallery of many images on one page it is vital.
A few important things to remember
Alt img tags - This does two things - it is a way to tell Google what an image is, but it is also what displays to e-readers or users who have images turned off.
Image file names - Yes, Google knows what you name your files. Make them count.
Titles of art - You can use titles to tell Google what your art is about. I'm not saying you have to, I'm just saying it is an option.
Back to Miss Sally and her art. Let's say she has a lovely duck egg with an orange tabby painted on it. The file name is "0787.jpg" . She has named that piece "Cat," and gives "cat, painted" as the description.
A better method would be to give the file name and title descriptive names. For the description, give as much detail as possible. Not only the materials used, but also what is represented in the image. This would even be a good place to mention techniques, unusual challenges, interesting facts, or any other information that might help someone connect with and remember your art.
Next - Social Media and More
Musings about marketing, social media, and small business.