Are you ready to dive into SEO for the first time or deepen your understanding of SEO?
This online workshop is designed to be hand-on and self-paced. There are catch up days scheduled in to keep you from falling behind and bonus content days for those who would like to explore deeper topics.
We'll cover the following:
SEO evolution and where it is going. Determining the best keywords and phrases for your business to help your potential customers find you. Exploring title tags and descriptions and how they are used. Website organization to improve user experience. Using Google analytics and other options to learn about your website users and how they use your site. How local directories can improve your SEO and how to use them. Alternative text, why it matters, and how to use it for SEO value. On-site content strategies, including blogging & video, and using them for SEO. Optimizing blog posts (yes, even ones you've already written) to make them more effective for SEO (and your readers!) Guest blogging and other options to earn links back to your website (when and why to do it). Everything you need to know about images and how they can affect your SEO.
Information will be shared via email and you'll also have a free private Facebook group for conversation and questions.