I want to address something that I've seen come up in a a couple of different places that is horrifyingly tone deaf - well-meaning white folks who are trying to figure out how anti-racism and Black Lives Matter fits into their overall business marketing.
You can’t make a social media post and move on feeling like you’ve done your part. You must put action behind your words.
You can’t fold it in like you are trying a new brand color or font. Don’t say you are anti-racist until you can back it up with action and plans.
If you’re new and just finding your voice, know that speaking up will likely cause you to lose customers.
You’re going to do or say something wrong. Be willing to listen, reflect, and correct without involving your ego or hurt feelings (yeah, it can be hard, do it anyway).
Read, educate yourself, hire someone to help you. There are lots of resources at this blog post (which I also wrote) - https://www.themobnation.com/blog/want-to-do-better-but-arent-sure-where-to-start-start-here and some important questions to ask yourself here - https://www.themobnation.com/blog/10-questions-business-owners-could-and-should-ask-themselves
If you have a business with employees, hire a DEI (Diversity, Equality, and Inclusion) trainer to look over your hiring practices, handbook, etc and make it better - that isn’t something you can do on your own because you’re going to be too close to see the issues.
Musings about marketing, social media, and small business.