I've seen many articles and posts sharing great anti-racism and educational podcasts, but since I'm a marketing nerd I wanted to share some Black women led marketing podcasts to help you diversify your playlist while also moving your business forward.
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Crushing Chaos with Law Firm Mentor
Show Description: Law Firm Mentor is a business coaching service for solo and small law firm attorneys. We help you grow your revenues, crush chaos in business and make more money. The Crushing Chaos podcast will feature successful solos and companies that help us become/remain successful in business, discussing the tools and strategies needed to crush chaos in business and make more money.
Although this a niche podcast for lawyers, host Alison C. William’s guests and experience cross over to other kinds of businesses, too. The Business as Unusual episode talks about how to manage all the new changes we have to deal with since COVID started.
Jereshia Said Podcast
Show Description: "Having the courage to start your own business and actually sell your consulting services online can be tough. Look, it may not be easy but it can simple. In each episode, we take a deep dive into one core growth strategy so you can gain a solid understanding of what’s required to serve, sell, and scale your consulting business. All you have to do is listen to what Jereshia Said."
I loved her latest mindset episode - 7 Mindset Shifts I Had to Make to Earn My First Million. I liked it so much I listened to it in the car and then relistened when I could take notes - her points about separating yourself from your business were so insightful and helpful!
The P Word Podcast
Show Description: "Are you ready to The "P" Word Podcast, where we firmly believe that you can do anything you set your mind to take control and learn everything you need to know to take over and finally be the best version of yourself? If your answer is yes, then listen up as our host, Tiffany Brown takes you on a journey through all the crucial elements of The "P" Word."
Anyone who has ever dealt with unsupportive friends or family needs to listen to this episode - Your Passion Doesn’t Need Permission - it will give you a boost and keep you moving forward!
Savvy Social Podcast
Show Description: "The Savvy Social Podcast is for budding entrepreneurs who want to understand the “why” of social media marketing. Social media strategist Andréa Jones of OnlineDrea.com talks about all things social media, chats with other industry professionals about what has worked for them, and teaches you how to elevate your social media strategies through practical, proven advice."
I love the interview style and deep dives into specific types of businesses and their social media marketing needs. Social Media for Real Estate Agents - there is lots of great information in this episode, so listen even if you’re not in real estate.
Freelance Friday Podcast
Show Description: "An inside look at the world of freelancing, featuring tips, tricks, and interviews with people who are doing it right."
The Balance, Boundaries, and Avoiding Burnout episode has so many real life, actionable examples of ways you can create and protect boundaries and avoid burnout. Start with this episode, because everyone needs to hear it.
Empirenista Business Success Podcast
Show Description: "The Empirenista Business Success podcast that reaches women entrepreneurs with weekly motivation, business strategy, stories of real life no fluff biz situations and fun girl chat. The Podcasts focuses on how to Position Yourself so that You Can Stand Out as the Authority in Your industry, Make More Income and Grow Your Business. Listeners leave feeling empowered, educated and confident that they can and will grow the businesses of their dreams while raising their kids without sacrificing their happiness.
I so appreciate that someone is saying Don’t Bank on Social Media because it needs to be said! There is more to business growth than just social media.
What’s Next Podcast for Women
Show Description: "This is an empowerment podcast. Inspire 6 figure fierce women to conquer their What Ifs to go after their What’s Next."
I appreciate the How Geni Works Her Side Hustle While Working in Corporate episode because there are so many women who are splitting time between their day job and their side hustle. My absolute favorite takeaway from this episode is “Think of the ‘why” not the ‘why not’” - that’s such a simple powerful statement to change how someone looks at a challenge.
I want to address something that I've seen come up in a a couple of different places that is horrifyingly tone deaf - well-meaning white folks who are trying to figure out how anti-racism and Black Lives Matter fits into their overall business marketing.
You can’t make a social media post and move on feeling like you’ve done your part. You must put action behind your words.
You can’t fold it in like you are trying a new brand color or font. Don’t say you are anti-racist until you can back it up with action and plans.
If you’re new and just finding your voice, know that speaking up will likely cause you to lose customers.
You’re going to do or say something wrong. Be willing to listen, reflect, and correct without involving your ego or hurt feelings (yeah, it can be hard, do it anyway).
Read, educate yourself, hire someone to help you. There are lots of resources at this blog post (which I also wrote) - https://www.themobnation.com/blog/want-to-do-better-but-arent-sure-where-to-start-start-here and some important questions to ask yourself here - https://www.themobnation.com/blog/10-questions-business-owners-could-and-should-ask-themselves
If you have a business with employees, hire a DEI (Diversity, Equality, and Inclusion) trainer to look over your hiring practices, handbook, etc and make it better - that isn’t something you can do on your own because you’re going to be too close to see the issues.
Musings about marketing, social media, and small business.