You know your website is important, but you might not realize how important it is.
Your website is like a movie trailer - it lets your clients and customers know what it would be like to work with you. Everything from the images you choose to how easy (or difficult!) it is to navigate your website reveals information about your business to potential clients.
When was the last time you updated your website?
When was the last time you clicked on every link and reread every page?
In many cases, your website is your customer's first interaction with your business. Your website only has 10 seconds to make a good first impression. That is how long it can take for someone to scan your website and either find what they are looking for or click away.
In fact, those first 10 seconds are so important, that Google Analytics uses that as the first time marker when looking at how long someone stays on a website. The next marker is 20 seconds, and then 30 seconds. But those first 10 seconds? That's the first big hurdle.
If your website is cluttered, difficult to navigate, feels dated, or simply doesn't match the customer's expectation of what your site should look like, they will hit the back button and search for a better match.
Take care of your website and it will take care of you!
Musings about marketing, social media, and small business.