Part one, Introduction - click here
Part two, Title and Description tags - click here
Part four, Images - click here
Part five, Social Media and More - click here
Part six, Wrapping it All Up - click here
Search engines are making really neat leaps forward in something called "semantic search". That means, as the search engines "learn" they are able to figure out that Sally does something with painting even if "Sally is a painter" isn't expressly written on her website.
So do keywords still matter? Yes! Because they help people and search engines understand what is on a page.
"H" stands for headline, which is another way to tell search engines what your page is about. Each of your webpages needs an H1 tag (and only one!). Headline tags go all the way down to H7, but they get a little confusing, so I'm leaving them out of this post. Just stick with a single H1 tag for each page. H1 tags are a great place to use keywords (as in one or two, not a bunch of them strung together). For example, Sally could use "Custom Pet Portraits" as an H1 tag on one of her pages.
How do you change H1 tags? You can do it in the coding - look for <h1>your text here</h1> - or the settings or via plugins - depending on your comfort level and which site creator you use.
We haven't talked about keywords yet. In my experience, keywords freak people out. They get wrapped up in the keyword stuff and miss the point of writing readable content.
That's ok. Breathe. Don't panic. Keywords let search engines know what your page is about, but if you just write naturally, you'll end up using the right words 85% of the time. That other 15%?
10% is phrases you didn't think of because you aren't stepping back far enough. Do notice how often I'm using the word "portrait" to describe Sally's work? If Sally was a client, I would dig into keyword research to come up with other words people might use to describe her work.
The other 5% are terms people use to find your site that you didn't think of yet. That's where analytics comes in, but that gets complicated quickly and my goal is to make SEO interesting, not terrifying.
Next - Images
Musings about marketing, social media, and small business.