SEO FOR ARTISTS, SOCIAL MEDIA & MORE

Part one, Introduction - click here

Part two, Title and Description tags - click here

Part three, Keywords and H1 tags - click here

Part four, Images - click here

Part six, Wrapping it All Up - click here


Social Media sharing

Whether you love it or hate it, social media can be a great way for artists to be seen by new eyes.

But you need to do a little work to make your website preview look beautiful when it is shared.

Right now, Facebook's "Open Graph"  or "og" tags are the best method available.  After installing "og tags" you will be able to choose which image is shared from a page as well as what the title and description look like.

Pinterest, like Etsy and YouTube requires its own post, so I won't go into it here.

Contact information

Your name and contact information is on EVERY page of your website, right? Either at the top of the bottom and easy to find?

A modern looking website

OK, so your best friend designed your site back in 2009 and it would hurt her feelings if you changed it.

The problem is that a site that looked "fresh" a couple of years ago now looks dated and clunky. When someone finds you online, and wants to buy something from you, it is in your best interests to make sure your website makes you look respectable and professional. This falls under "first impressions," and if you don't make a good one, your new potential clients will go somewhere else.

Blog

Not everyone has a burning desire to use a blog. But if you do, it is a great way to provide Google with fresh content (Google says "yum, yum" to fresh content) and connect with your audience. Stumped about what you might write about?

Sally could write about:

• Why she uses duck eggs and how she preserves them
• Why she paints pets
• What her process looks like
• What inspires her
• Her favorite piece
• Her most challenging project

Depending on how often Sally wants to blog, the above list could be as much as six months' worth of topics. There is a lot I could say on SEO for blogging (and I'll probably get to that in a future post), but for now I'll just say it is one of the best ways to get noticed and utilize different keywords that might attract someone to your site.

List your prices

Don't make someone work to find out how much your amazing creation costs.

Flash/Splash pages and music that plays automatically

No. Just no.

Spelling and grammar check

Yes. Always yes.

Next - Wrapping it All Up

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