Part one, Introduction - click here
Part two, Title and Description tags - click here
Part three, Keywords and H1 tags - click here
Part four, Images - click here
Part six, Wrapping it All Up - click here
Social Media sharing
Whether you love it or hate it, social media can be a great way for artists to be seen by new eyes.
But you need to do a little work to make your website preview look beautiful when it is shared.
Right now, Facebook's "Open Graph" or "og" tags are the best method available. After installing "og tags" you will be able to choose which image is shared from a page as well as what the title and description look like.
Pinterest, like Etsy and YouTube requires its own post, so I won't go into it here.
Your name and contact information is on EVERY page of your website, right? Either at the top of the bottom and easy to find?
A modern looking website
OK, so your best friend designed your site back in 2009 and it would hurt her feelings if you changed it.
The problem is that a site that looked "fresh" a couple of years ago now looks dated and clunky. When someone finds you online, and wants to buy something from you, it is in your best interests to make sure your website makes you look respectable and professional. This falls under "first impressions," and if you don't make a good one, your new potential clients will go somewhere else.
Not everyone has a burning desire to use a blog. But if you do, it is a great way to provide Google with fresh content (Google says "yum, yum" to fresh content) and connect with your audience. Stumped about what you might write about?
Sally could write about:
Depending on how often Sally wants to blog, the above list could be as much as six months' worth of topics. There is a lot I could say on SEO for blogging (and I'll probably get to that in a future post), but for now I'll just say it is one of the best ways to get noticed and utilize different keywords that might attract someone to your site.
List your prices
Don't make someone work to find out how much your amazing creation costs.
Flash/Splash pages and music that plays automatically
No. Just no.
Spelling and grammar check
Yes. Always yes.
Next - Wrapping it All Up
Musings about marketing, social media, and small business.