We've spent the past couple of days reviewing what you already have in place and how clients find you.
Let's dive into something that can slow you down when it comes be being confident in your marketing - Imposter Syndrome. It is super annoying and nearly every client I've worked with deals with it in one way or another.
Imposter Syndrome says “You aren’t really that great,” “Anyone can do this,” “That person over there is so much beter…why are you even trying?” "
Obviously, Imposter Syndrome is a big pain in the butt!
If these feelings are creeping in on you, please remember that you aren’t alone. And if you’ve had even one happy client, you’ve beaten Imposter Syndrome at least once. If you've beaten it once, you can do it again - which is what you are going to tell yourself the next time it pops up - "I see you, Imposter Syndrome, but I'm going to keep doing my thing anyway."
Look over your testimonials – what are people saying about the work you do? What do they love about you? What makes them happy they chose you?
Today’s Assignment:
Step 1: If your testimonials are already on your website, read them over and look for the words or phrases that come up over and over again. You’re clients are literally telling you what they liked most about you – listen to them!
Step 1a: If your testimonials aren't on your site, get them up there! And if you are resisting putting up testimonials....think about why that might be.
Step 2: If you don’t have testimonials on your site because you haven't collected anything written yet, think back over what clients have told you. How do you make them feel? What have they said that is positive about your business? Why did they choose you over someone else?
Further Reading:
Learn more about Imposter Syndrome
Read what some famous people you may have heard of say about their Imposter Syndrome.
Let's dive into something that can slow you down when it comes be being confident in your marketing - Imposter Syndrome. It is super annoying and nearly every client I've worked with deals with it in one way or another.
Imposter Syndrome says “You aren’t really that great,” “Anyone can do this,” “That person over there is so much beter…why are you even trying?” "
Obviously, Imposter Syndrome is a big pain in the butt!
If these feelings are creeping in on you, please remember that you aren’t alone. And if you’ve had even one happy client, you’ve beaten Imposter Syndrome at least once. If you've beaten it once, you can do it again - which is what you are going to tell yourself the next time it pops up - "I see you, Imposter Syndrome, but I'm going to keep doing my thing anyway."
Look over your testimonials – what are people saying about the work you do? What do they love about you? What makes them happy they chose you?
Today’s Assignment:
Step 1: If your testimonials are already on your website, read them over and look for the words or phrases that come up over and over again. You’re clients are literally telling you what they liked most about you – listen to them!
Step 1a: If your testimonials aren't on your site, get them up there! And if you are resisting putting up testimonials....think about why that might be.
Step 2: If you don’t have testimonials on your site because you haven't collected anything written yet, think back over what clients have told you. How do you make them feel? What have they said that is positive about your business? Why did they choose you over someone else?
Further Reading:
Learn more about Imposter Syndrome
Read what some famous people you may have heard of say about their Imposter Syndrome.
