Holiday Marketing Guide
Everything You Need to plan your Next Holiday Marketing Push!
Table of contents:
Why Now
What Planning On Purpose Means
Days to Remember
Gwen's Lily Pad Theory
Things to Consider When Planning
Holiday Highlights
Holiday Challenges
Interest Buckets
Customer Care
Unexpected Boosts
Unexpected Partners
Blogging and Content
Shipping & Deadlines
Social Media
Facebook Dos & Don'ts
Instagram Dos & Don'ts
Instagram Stories Dos & Don'ts
Images
Website
Boosting Online Sales
Product Pages
Email Lists
Events and In Person Sales
Running Facebook Ads
Action Steps
Planning for Next Year
Launch Playbook: Six Steps to Success
Whatever you're launching - a course, a book, a podcast, or something else - you need this guide!
Packed with ideas, resources, and a sample promotional calendar, this 23 page playbook walks you through the six steps of your launch from research to execution.
What is It? How Do I Use It? Do I Need It? - a practical overview to digital marketing options
There are so many digital marketing options - how do you know which one is best for your business?
This 20 page guide answers the questions - What is it? How do I use it? Do I need it? when it comes to a website, blogging, email list, Facebook business page, Instagram, Twitter, YouTube, and SEO (search engine optimization).
