Gwen Montoya Gwen Montoya

11 Places to Find Stock Video

You can use stock videos mixed with your own product photos or interviews to give viewers a richer experience and help your brand appear more polished.

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Gwen Montoya Gwen Montoya

Be You

What does it mean to show up as yourself in your business?

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Gwen Montoya Gwen Montoya

10 Steps to Create Your Marketing Strategy

One place I see business owners get stuck is the idea that posting once on social media or showing up once at a networking event will automatically mean a sale. Sometimes it works that way, but it isn’t standard. If your answer to my question above is “I want to make a sale,” then you need to think about all the steps someone would need to take to feel comfortable buying from you.

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Gwen Montoya Gwen Montoya

Where should you spend your marketing time?

You need to be where your people are creating content your people care about. How, when, and what that looks like depends on your business, but the why should always be the same – you should be following an overall measurable marketing strategy to reach your goals (whatever they are) instead of posting because you forgot to do it this week.

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Gwen Montoya Gwen Montoya

Pricing and Photographers

I talk about pricing with my clients often. Some are happy with their prices, but a large number are undercharging to the point of not making any money at all. Which is a weird way to run a business, right?

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Gwen Montoya Gwen Montoya

Is it Time to S.L.O.W. D.O.W.N.?

If, as a small business owner, you're feeling overwhelmed and not sure what to do next, I wanted to suggest this quick guide to get you back on the best path for your goals.

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Gwen Montoya Gwen Montoya

How to Make Your Blog Posts More Effective

If you want blogging to be a part of your overall marketing strategy, you need to create high quality blog posts that appeal to your audience, and an important part of that is how the blog posts are set up on your website - and that’s what I’ll be covering in this blog post - how to set your blog posts up for success!

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Gwen Montoya Gwen Montoya

Never Run Out of Content Again

My goal with this blog post (and the accompanying podcast) is to take some of the stress and overwhelm out of the content creation process by showing you how much you probably already have and how to reuse and repurpose it to save yourself time.

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