Do the Scary Thing
Fear. It is such a little word. Only four letters long, but so intimidating! I know there are some other four-letter words I like much better than fear! Hope, rain, love....wait....were you thinking of some other four-letter words??
How Do I Get More Traffic to My Website?
Getting more traffic to your website with SEO and beyond.
Growing Relationships
Getting a customer in the door, to your website, or social media account is the first step. Once they are there, you must meet their expectations.
3 Second Rule
Your website is like a movie trailer - it lets your clients and customers know what it would be like to work with you. Everything from the images you choose to how easy (or difficult!) it is to navigate your website reveals information about your business to potential clients.
What Does Self-Sabotage Look Like?
Self-sabotage can have a significant impact on the success of a small business, making it important for entrepreneurs to be aware of these patterns and take steps to address them.
Being Visible in Your Business
Practical tips and strategies to help you get comfortable with showing up and and standing out.
Funding Resources for Small Business Owners
Learn about grants, crowdfunding, loans, and other funding options for small business owners.
Creating Content with Purpose
What is “content” and how can you create content that connects with your audience?
Intro to Content Creation with ChatGPT's AI-powered Chatbot
Dig into how and why small business owners can use ChatGPT to streamline their content creation processes and save time.
Why Asking "What Would You Pay for This?" is a Terrible Idea
I frequently see posts in online discussion groups from new business owners asking, “What would you pay for this product or service?” I understand why the question is being asked, but the process is backwards.
19 Ten Minute Marketing Hacks
Regularly committing time to the marketing side of your business keeps you thinking about it, and the more you think about it, the more likely you are to take action.
Website & Social Media User Experience Survey Results
Learn how your customers are likely interacting with your website and social media - and how you can serve them better.
8 Things You Need to Get Over if You Are a Woman Business Owner
Women business owners have unique challenges and obstacles on the path to success. Naming and recognizing them is the first step to understanding how to overcome them.
Tackling Your To-Do List: Stop Trying to Do it All
If you’re feeling overwhelmed by your to-do list, maybe it is time to step back, prioritize, and set reasonable expectations.
Stepping Away from Perfection
Perfectionism can lead to indecision, procrastination, and a fear of taking risks, all of which can impede a business's success.
5 Ways to Streamline Content Creation
Streamline your content creation process to make it faster and more effective.
This isn’t about churning out as much content as possible. This is about creating content that helps you connect with your audience while also helping you reach those big picture goals.
The Power of You: Making Your Business Stand Out
You are the secret sauce is in your business. Following someone else’s strategy won’t be as effective as creating one that fits your goals and incorporates your strengths.
Why You Shouldn't Apologize for Your Prices
Why Is talking about our prices and money taboo? Why do we feel the need to apologize? Why shouldn’t we be just as proud of our pricing as we are of the work we do?
Marketing Updates for Small Business Owners
It can be challenging to keep up with marketing and social media trends, updates, and new features. That’s why I put together this round up of updates and things you need to know. Even better, you get the context you need to decide how (or if) to use new features.