Pretty much everyone in the marketing world agrees videos are hot. But not every small business owner has access to an in-house videographer or wants to appear on camera. This doesn't mean video is always the right choice for you, but if you'd like to explore your options stock video may be useful to you.
You can use stock videos mixed with your own product photos or interviews to give viewers a richer experience and help your brand appear more polished.
Before we get to the free stock video resources, let’s look at some tools you can use to create your videos.
iMovie – free, for iPhones
Power Director – free for iPhones and Android
FilmoraGo – free Android and iPhones
Androvid – free for Android
Video Maker Pro – free for iPhone and Android
Video Show - iPhone and Android. One of my favorites. TONS of functionality. Free and paid versions.
Adobe Spark Video – free and paid versions. You can also use this on a computer.
Filmora – I liked this one so much I bought it. (not an affiliate, I actually like it)
Lumen 5 – a quick and easy way to make simple videos with lots of text overlay. Free and paid levels.
Windows Movie Maker – Windows
iMovie – Mac
Animatron Studio - If you've wanted to play around with created a little animated video - this is a good place to start. Free and paid levels.
Now that you know which tools you can use, let’s get to the stock videos!
As always, when using this kind of stock, please pay attention to licensing. Just like stock photography options, some videos will be completely free, some will require attribution, and some will need to be purchased before use. You should also be aware of where and now often you can use a video clip – some can only be used for a single project, not reused over and over.
Pexels – In addition to stock photography, you’ll also find stock video.
Pixabay - Just like Pexels, you'll find stock video along with stock photography.
Cute Stock Footage - In addition to stock video, you'll also find video for transitions and other effects.
Vidsplay - All videos on the site are free with attribution.
Coverr - Videos for your home page.
Motion Places - Stock video from around the world.
Some Free, Some Paid
Clip Canvas - You'll find both paid options and a page full of free stock video.
Videvo - Free videos as well as a two-tiered subscription plan that starts at $14.99/month.
Videezy - The search option lets you choose from several different licenses.
ClipStill - This one is a little different because the videos are short with just a little movement. There are free videos to download each month.
Motion Elements - Lots of search options to make it easy to find what you are looking for!
Video Blocks - This is a subscription service. Plans start at $19 if billed monthly or $99/year if billed annually. The basic plan ($19/month) allows 5 downloads each month, and the other tiers allow unlimited downloads as well as other options.
If all of this seems like way too much and you’d rather hire a pro to create videos for your website and social media, check out my interview with RedFred Pro owner, Jessica Clark. She shares tips and insight about when, why, and how to hire someone to do your videos.
Need other resource guides? Check out my two posts about where to find stock photos – here and here.
View my guide to free audio resources for your podcast.
And, finally, a fun collection of freebies you can collect regularly to help your brand stand out!
Musings about marketing, social media, and small business.