11 Places to Find Stock Video
Updated 5/26
Pretty much everyone in the marketing world agrees videos are hot - especially since TikTok, Reels, and YouTube Shorts has taken off. And now even LinkedIn is added short for videos to the platform!
But not every small business owner has access to an in-house videographer or wants to appear on camera. This doesn't mean video is always the right choice for you, but if you'd like to explore your options, stock video may be useful to you - especially if you’re exploring “faceless content” when it comes to your social media marketing strategy.
Of course, video being popular doesn't automatically mean it is the right fit for your business and goals. If you’re still figuring out where your time is best spent, this post walks through how to decidewhere to spend your time before you invest in any new format.
You can use stock videos mixed with your own product photos or interviews to give viewers a richer experience and help your brand appear more polished. Just keep in mind your own brand guidelines and goals when choosing stock video. This post will give you a solid foundation in branding 101 if you’re still feeling out your brand.
Please note, none of the links shared here are affiliate links and I don’t receive any payment for sharing them.
Before we get to the free stock video resources, it is also important to consider how video fits into your overall content creation process. If that feels overwhelming, this post on streamlining content creation has some practical ways to build video into a workflow that doesn't take over your week.
Video Editing Apps
iMovie – free, for iPhones
Power Director – free for iPhones and Android, with subscription and add-ons
Filmora: AI Video Editor & Maker (formerly FilmoraGo) – Android and iPhones, paid subscription
Androvid – free for Android
Video Maker Pro – free for iPhone and Android, with subscription and add-ons
Video Show - iPhone and Android. Free trial and then yearly subscription
Adobe Spark Video – iPhone, Android, free or paid subscription
CapCut - iPhone, Android, free or paid subscription
Canva - iPhone, Android, free or paid subscription
InShot - iPhone, Android, paid subscription
Video Editing Tools for Computer
Filmora – Free level and paid subscription tiers
Lumen 5 – Paid subscription
Capcut - Free level and paid subscription
iMovie – Mac only
Canva - free and paid for Mac and Windows, they are always expanding their tools so even if you’ve looked at the video tools in the past and weren’t impressed, they’ve likely updated them since you last looked!
Descript - This tool has a text editing option I really like - you can edit the transcript of your video and it edits the video at the same time.
Riverside - Originally designed for podcast editing, it is easy to use and feels very much like Canva. It has the same text editing option that Descript has (but is easier to use).
Now that you know which tools you can use, let’s get to the stock videos!
As always, when using this kind of stock, please pay attention to licensing.
Just like stock photography options, some videos will be completely free, some will require attribution, and some will need to be purchased before use. You should also be aware of where and now often you can use a video clip – some can only be used for a single project, not reused over and over.
As you browse these resources, don’t forget that video works best when it connects to your overall marketing strategy and content goals. If you’re not sure what that looks like, this post on creating content with purpose is a good place to start.
Cute Stock Footage - In addition to stock video, you'll also find video for transitions and other effects.
Vidsplay - All videos on the site are free with attribution.
Coverr - Videos for your home page.
Some Free, Some Paid
Videvo - Free videos as well as a two-tiered subscription plan that starts at $14.99/month.
Videezy - The search option lets you choose from several different licenses.
Canva - I love how easy it is to search Canva for almost any video (and style) you are looking for.
Pexels – In addition to stock photography, you’ll also find stock video.
Pixabay - Just like Pexels, you'll find stock video along with stock photography.
All Paid
Motion Elements - Lots of search options to make it easy to find what you are looking for!
Video Blocks - This is a subscription service.
Once you've got your resources sorted, the next step is making sure there's a plan behind how you use them. If your marketing still feels scattered, this is a good place to get back to basics
Need other resource guides? Check out my post about where to find unique and diverse stock photos (some options will also have video).
View my guide to free audio resources for your podcast.
And, finally, a fun collection of resources to make your graphics stand out you can collect regularly to help your brand stand out!
