Custom Marketing Strategy
Finally, a marketing plan that fits your business.
Your marketing is connected.
The marketing plan needs to be, too.
Some of the business owners I work with are doing the work. They're posting, sending emails, and mostly staying on top of their marketing, but they aren't getting the results they're looking for.
Others are frozen. There's so much advice, so many platforms, and someone is always waiting to tell them what they "should" be doing.
In both cases, what's missing is that no one has ever looked at the full picture and asked: "What does this specific business need, and how do we move toward that?"
It's a question I've been helping business owners answer for a long time, and the answer is never the same.
That's why I don't create generic plans or one-size-fits-all strategies. Every business is unique, and so is how you approach it.
Two ways to work together
360 Marketing Plan
I need a strategy, then I'll take it from there.
360 Done-With-You
I want the strategy AND someone to help me implement it.
Who This Is For?
Both the 360 Marketing Plan and 360 Done With You are designed for business owners and small teams who:
Are doing their own marketing (or working with contractors) but don't have a clear strategy
Feel overwhelmed by options and unsure where to focus
Want their marketing to support growth, not add stress
360 Marketing Plan
A full audit & custom plan built around your business, your goals, and what works so you can get results.
What I look at:
Your website and core messaging
Offers and pricing
Email marketing
Content and social media
SEO and visibility signals
How your marketing guides someone from first touch to taking action
Available analytics and data
What you'll walk away with:
A ranked list of the highest-impact changes to make first
A clear 3–6 month action plan including what to focus on, what to pause, quick wins, and longer-term opportunities, all sequenced so you're not doing everything at once
Channel-specific recommendations for each area of your marketing, so everything works together instead of pulling in different directions
Messaging notes flagging where your copy may be unclear, inconsistent, or underselling you
A 90-minute review call to walk through everything together and make sure you leave knowing exactly what to do need to do next.
Typical investment is $1600 to $4,000 depending on the scope & complexity of the project.
My payment plans are generally structured as :
50% to start, 25% at the mid-point, and the final 25% due before we wrap.
There is no extra charge or fee for payment plans.
Ready for more hands-on support?
360 Done-With-You is the next step!
“I’m incredibly grateful for the opportunity to work with Gwen on developing a marketing strategy for our small business.
Gwen provided clear, actionable steps that transformed what could have been an overwhelming process into a series of achievable goals.
Thanks to her guidance, I now feel confident in a range of marketing strategies, from SEO and social media to crafting effective blogs and newsletters. Gwen truly has a talent for breaking down complex concepts and making them accessible, and her support and expertise has been invaluable to our business.”
- Julie, Limitless Van
360 Done With You
The 360 Marketing Plan, plus three months of hands-on support to do the work together.
The 360 Done-With-You includes everything in the 360 Marketing Plan:
The full audit, the priorities, the action plan, the 90-minute call, and then we keep going.
This isn’t a course or access to a template - this is hands-on work we do together, every step of the way.
You may not be ready to fully outsource, yet, but you also recognize doing everything yourself isn’t sustainable.
This is for that in-between stage.
What we might work on (flexible to meet your unique needs & goals)
Refining your messaging, so people immediately understand what you do and who it's for
Updating or rewriting key website pages
Making your content cohesive across email, social, and search
Setting up or improving email marketing, including welcome sequences, newsletters, opt-ins
Reviewing your CRM and automations, so your warm leads don’t get lost
Getting your marketing ideas out of your head, putting them into action, and creating repeatable processes
Building a visibility plan that supports growth without requiring you to be online all the time
By the end of our time together, you'll have:
A clear, custom marketing strategy that fits how you think and operate
A repeatable system that brings your marketing pieces into alignment
More confidence, direction, and momentum
What's included:
3 months of 1:1 done-with-you support
Weekly 60-minute strategy and implementation sessions
Between-call support via email for feedback, copy review, and decision-making help
Shared Google Drive for documents, notes, plans, and resources
Final check-in to review what we've built and map out what's next
Typical investment is $2,900 to $9,000 depending on the scope & complexity of the project.
My payment plans are generally structured as:
50% to start, 25% at the mid-point, and the final 25% due before we wrap.
There is no extra charge or fee for payment plans.
Prefer to be more hands off? I can do your marketing for you.
For teams and small organizations - the full marketing strategy package is a deeper look that understands the challenges you face.
Case Studies
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Closing Marketing Gaps
Learn how 1:1 marketing support helped this business owner boost engagement, grow her audience and gave them a clear roadmap for sustainable growth.
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Marketing Realignment
Discover how a personalized marketing strategy and offer realignment helped this client find clarity, attract the right clients, and reignite passion for her business.
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Streamlining and Fostering Community
Explore how a cohesive strategy helped a small team improve consistency, expand outreach, and support their community.
“Gwen Montoya is a lifesaver!
She helped me to gain a better understanding of social media advertising, SEO, basic web design/updating, how to market my business more efficiently and most importantly, to trust my voice!
I am the type of person who finds computer and advertising language to be a FOREIGN language.
Gwen explains things clearly and without judgment. She breaks everything down into manageable chunks while also providing “a big picture” so you feel more in touch and in control.
I often feel like a dummy when asking questions about social media, SEO, or anything computer related really, because inevitably, whoever is explaining things to me, uses language I don’t understand, or speaks with an assumption I should already know certain things…which makes me feel more insecure about asking questions, creating a vicious cycle.
With Gwen, my experience couldn’t have been more different. I have left every meeting with her with a better understanding of my marketing strategy, with a template of totally achievable goals, feeling more confident in my abilities and actually excited to take on my own marketing (for once)!”
-Daniele Strawmyre, ready Set GROW