Your marketing doesn't work in pieces. So I don't look at it that way.
Most marketing advice is channel-specific by design.
Post more consistently.
Fix your SEO.
Rebuild your email sequence.
Each piece of guidance treats your marketing as a standalone problem with a standalone fix.
The trouble is that your marketing isn't standalone. Your website is sending people to your Instagram. Your Instagram is sending people to a link in bio. That link goes to a landing page that hasn't been updated since last year. Your email list is growing but nobody's clicking.
Every piece is connected to every other piece, and optimizing one without looking at the rest is how you end up with a technically improved channel that still isn't giving you results.
What I do instead is look at the whole picture before I make any recommendations.
That's the 360 Framework. It is how I've worked for the past 15 years, because it is the best, clearest way to help a business move from where they are now to where they want to go.
What I Look At (and why)
I start with your website because it's where most of your audience ends up before they buy.
The gap between what a business owner thinks their website does and what it actually does is almost always where the first real insight lives.
Then I move through email and social, using data at each step.
The last thing I look at is operations: whether the systems behind your marketing can actually sustain what you're trying to do.
Website
Before I look at anything else, I want to understand your website as a visitor would. That means the visual experience, the navigation, how quickly the pages tell someone what you do and who it's for, and whether the path from "I'm curious" to "I want to work with you" is clear or complicated.
I'm also looking at technical SEO: how your pages are structured, whether search engines can read and index them correctly, what keywords you're visible for and which ones you're missing, and whether the site's technical foundation is helping or getting in the way.
What often comes out of the website section isn't just a list of fixes. It's a clearer picture of what the site is actually communicating versus what you think it's communicating.
Email Marketing
Email is where I get to see how your audience is responding to you and where there are opportunities.
I look at your list structure, your segmentation, what automations are in place and what's missing, and whether the emails you're sending are doing the work of moving someone closer to a decision.
I also look at how people are getting onto your list in the first place and whether those entry points are attracting the right audience.
For many service businesses, email is either completely underused or set-and-forgotten. What it should be doing is keeping your warmest audience warm - the people who have already said they want to hear from you.
Social Media Marketing
When someone finds you cold on Instagram or LinkedIn, they make a split decision to either learn more or scroll past.
The visual presentation, the bio, the tone, and the content mix all factor into that in ways that don't only show up in analytics.
I look at how your social presence is functioning as a discovery and retention tool, whether the branding is consistent with the rest of your marketing, and whether the content strategy makes sense for audience and what they're looking for when they find you.
Operations & Systems
Your marketing can’t work, no matter how solid your strategy and best intentions are if the systems behind it are inconsistent. Or if they are so dependent on one person doing everything from scratch every time it all falls apart without constant monitoring.
I look at whether you have documented processes for things like launching a new offer or promoting a service, whether the tools you're using are working for you or against you, and whether your marketing is something you can sustain or are ready to hand off.
For a lot of the businesses I work with, the goal isn't just a better marketing plan. It's a marketing operation that doesn't require heroic effort to maintain.
What the 360 Framework Creates
At the end of a 360 Marketing Audit, you’ll have a clear picture of what's working, what isn't, and why.
The recommendations are ranked and sequenced based on your needs and bandwidth. I’m not giving you a list of 40 random improvements with no sense of priority or reasoning behind the actions.
The shift most clients describe isn't just strategic. It's the move from wasting time reacting to your marketing - chasing platforms, fixing things as they break, following advice that sounds reasonable but wasn't built for your business - to making decisions from a clear picture of where you are and where you're going.
How to work with me
The 360 Framework is the foundation of both ways I work with clients.
The 360 Marketing Planis the full assessment plus a prioritized action plan and a 90-minute review call. You leave with a clear map and the knowledge to execute it.
The 360 Done-With-You includes everything in the Plan, and then we spend three months implementing it together.
I also work as a Fractional CMO for a limited number of clients.