Gwen Montoya Gwen Montoya

Where should you spend your marketing time?

You need to be where your people are creating content your people care about. How, when, and what that looks like depends on your business, but the why should always be the same – you should be following an overall measurable marketing strategy to reach your goals (whatever they are) instead of posting because you forgot to do it this week.

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Gwen Montoya Gwen Montoya

Pricing and Photographers

I talk about pricing with my clients often. Some are happy with their prices, but a large number are undercharging to the point of not making any money at all. Which is a weird way to run a business, right?

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Gwen Montoya Gwen Montoya

How to Make Your Blog Posts More Effective

If you want blogging to be a part of your overall marketing strategy, you need to create high quality blog posts that appeal to your audience, and an important part of that is how the blog posts are set up on your website - and that’s what I’ll be covering in this blog post - how to set your blog posts up for success!

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