Marketing Roadmap for Organizations

If you feel like your marketing efforts aren’t landing… you’re not imagining it.

Most small organizations aren’t struggling because their team is inexperienced or unmotivated.
They’re struggling because the structure around the marketing isn’t strong enough to support consistent progress.

Common issues I see inside teams:

• No unified strategy guiding the customer from first touch to conversion

• Decisions made without clear data or context

• Each channel (email, website, social, content) operating independently

• Unclear ownership or duplicated effort

• Content being produced without advancing organizational goals

• Gaps in messaging, systems, and workflows that no one has time to diagnose

• A general sense of activity, but not forward movement

The Marketing Roadmap solves this from the ground up.
It gives your organization the direction, structure, and operational clarity required to run marketing intentionally — not reactively.

Who This Is For?

Small Teams & Organizations

who don’t have a marketing director and need senior-level strategy to guide day-to-day efforts, improve workflows, and make better decisions.

Growing Departments

with team members or contractors already in place, but no unified direction or operational structure.

Service Providers & Mission-Driven Organizations

that need a clearer pathway for moving audiences from awareness to engagement to action.

If your team is working hard but pulling in different directions — this is where you begin.

What’s Included

Your Marketing Roadmap is delivered in five phases. Each phase builds toward a clear, actionable 90-day organizational plan.

Phase 1: Intake & Diagnostics

A full 360° audit of your marketing ecosystem:

• Website & SEO

• Messaging

• Email

• Social

• Buyer paths

• Analytics

• Operational workflows that impact your marketing

Phase 2: Gap Identification

You see exactly where momentum is leaking:

• Disconnected or siloed channels

• Messaging that doesn’t move audiences forward

• Missing awareness and engagement pathways

• Offer or service alignment issues

• Workflow and system gaps that slow execution

• Challenges created by tools, roles, or process breakdowns

Phase 3: Strategic Prioritization

We’ll work together to determine:

• The highest-impact issues to address first

• What can pause without consequence

• Quick wins your team can implement immediately

• Where time, energy, or budget is being wasted

• The roadblocks preventing marketing from functioning smoothly

Phase 4: Marketing Infrastructure Development

We’ll create the foundation your marketing relies on day-to-day:

• Traffic-generation strategy

• Email nurture structure

• Content workflows and expectations

• Website updates that support conversion

• Analytics setup and reporting clarity

• Lead pathways & audience movement

Phase 5: Implementation Plan

This plan takes everything from the audit, gap analysis, and infrastructure development and turns it into a step-by-step execution roadmap you or your team can follow.

Here’s what’s included:

• A 90 Day action plan - Organized month-by-month or week-by-week so no one is guessing.

• A deliverables checklist - Every update, asset, or task required to bring the plan to life.

• Clear ownership - Who does what internally, what could be outsourced, and what I would take on if we continue together.

• Accountability checkpoints - When to evaluate progress, what to review, how to adjust going forward

• Quick Start plan - A simple, focused entry point, so momentum begins immediately — not in three months.

What Changes After the Roadmap

For Small Teams & Organizations

• Misalignment disappears. Everyone knows their role.

• Marketing becomes structured and operational instead of reactive.

• Decisions are based on data, not hunches.

• You eliminate duplicated effort and wasted time.

• Leadership has a clear view of what marketing is doing and why.

• Your team works from the same direction, not individual interpretations.

For Small Businesses with Support

• You get clarity about what to delegate, automate, or stop.

• You know the most effective use of your limited time.

• Your contractors or helpers have unified direction.

• You can prioritize without burning out or overcommitting.

What Makes This Different

This is not:

• a template

• a generalized audit

• a strategy deck that sits untouched

• a list of best practices

• a marketing plan disconnected from your actual operations

This is a functional, operational strategy built specifically for how your organization works.

It’s backed by:

• 15+ years of strategic marketing leadership

• Expertise in SEO, analytics, content systems, email, and cross-platform strategy

• A direct, practical approach that focuses on what actually drives movement and capacity

This is the plan your team will actually use.

What’s Included:

• Full marketing audit

• Data extraction & analysis

• Roadblocks & gaps report

• Prioritized strategic plan

• 90-day implementation plan

• Organizational roles & ownership

• Ongoing questions answered during the process

• A clear path forward for your next 3–6 months

Investment: Starts at $2999

The Marketing Roadmap is a one-time strategic engagement.

It can stand alone or become the foundation for deeper ongoing support through a Marketing Packages or ongoing Consulting or Fractional CMO engagement.

“I’m incredibly grateful for the opportunity to work with Gwen on developing a marketing strategy for our small business.

Gwen provided clear, actionable steps that transformed what could have been an overwhelming process into a series of achievable goals.

Thanks to her guidance, I now feel confident in a range of marketing strategies, from SEO and social media to crafting effective blogs and newsletters. Gwen truly has a talent for breaking down complex concepts and making them accessible, and her support and expertise has been invaluable to our business.”

- Julie, Limitless Van