Marketing Roadmap
Your personalized 3–6 month plan to focus, prioritize, and move your business forward.
“Gwen performed an audit on all of my social media sites, as well as my website and created a highly detailed marketing review analyzing what I am currently utilizing and how to optimize my content reach.
The report was chock full of so many amazing tips, tricks, ideas and strategies I can use to help grow my business.”
If your marketing feels harder or more scattered than it should… you’re not imagining it.
Most businesses, whether they’re run by one person or a small team, aren’t struggling because they’re lazy, inconsistent, or “bad” at marketing.
They’re struggling because:
There’s no unified strategy to lead someone from interest to purchase
Decisions are made without data to inform them
Every marketing channel is operating in isolation
No one knows what is actually working now
The content created doesn’t move someone to learn more or buy
There are gaps, but no one knows how to solve them
The Marketing Roadmap fixes this from the ground up.
It gives you the direction, structure, and system required to finally run your marketing with intention.
Who This Is For?
Solo business owners & those utilizing contractors
Who are doing their own marketing and want a plan so everyone knows what they’re doing and why.
Small organizations
That don’t have a marketing director and need strategic guidance to maximize limited time and resources.
If marketing feels scattered, reactive, or unclear - this is where you begin.
What’s Included in Your Roadmap Document:
A complete review of your marketing - Website, Messaging, Email Marketing, Social Media, Buyer paths, and analytics across all platforms.
Your Top 3–5 Priorities - The highest-impact actions to focus on first.
Your 3–6 Month Timeline - A month-by-month outline showing exactly what to tackle and when.
What to Pause or Stop - Specific tasks, platforms, or efforts that aren’t delivering results (so you can free up time immediately).
Channel Recommendations for - Website, Email, Content, Social, SEO / visibility
Messaging Notes - Specific adjustments or gaps in how you’re currently communicating your value.
Quick Wins - Immediate, low-effort improvements you can make right away.
Longer-Term Opportunities - Ideas worth exploring later, so you don’t lose sight of future potential while focusing on what matters now.
Next-Step Options - Clear guidance on how to move forward, whether you DIY, hand it to a team member, or work together at a deeper level.
How it Works:
First, schedule a free discovery call and complete my intake form so I understand your goals, capacity, and current efforts.
After our meeting, I’ll review your marketing ecosystem - Website, SEO signals, messaging, analytics, content patterns, audience pathways.
Then you’ll receive your personalized 3–6 month plan, and we’ll meet to walk through the findings, answer any questions you have, and begin to plan your next best steps.
Backed by:
15+ years of strategic marketing work
Expertise in SEO, analytics, email marketing, SEO, content systems, audience development, and cross-platform strategy
A direct approach that focuses on what actually drives growth
Investment: Starts at $999
Need something deeper?
For Solo businesses - we can work together over 6-8 weeks to implement your Marketing Roadmap - learn more here. Or I can do your marketing for you.
For teams and small organizations - the full marketing strategy package is a deeper look that understands the challenges you face.
“I’m incredibly grateful for the opportunity to work with Gwen on developing a marketing strategy for our small business.
Gwen provided clear, actionable steps that transformed what could have been an overwhelming process into a series of achievable goals.
Thanks to her guidance, I now feel confident in a range of marketing strategies, from SEO and social media to crafting effective blogs and newsletters. Gwen truly has a talent for breaking down complex concepts and making them accessible, and her support and expertise has been invaluable to our business.”
- Julie, Limitless Van
“Gwen Montoya is a lifesaver!
She helped me to gain a better understanding of social media advertising, SEO, basic web design/updating, how to market my business more efficiently and most importantly, to trust my voice!
I am the type of person who finds computer and advertising language to be a FOREIGN language.
Gwen explains things clearly and without judgment. She breaks everything down into manageable chunks while also providing “a big picture” so you feel more in touch and in control.
I often feel like a dummy when asking questions about social media, SEO, or anything computer related really, because inevitably, whoever is explaining things to me, uses language I don’t understand, or speaks with an assumption I should already know certain things…which makes me feel more insecure about asking questions, creating a vicious cycle.
With Gwen, my experience couldn’t have been more different. I have left every meeting with her with a better understanding of my marketing strategy, with a template of totally achievable goals, feeling more confident in my abilities and actually excited to take on my own marketing (for once)!”
-Daniele Strawmyre, ready Set GROW