Marketing Roadmaps
Marketing audits and action plans that show you
what to focus on to reach your goals.
“Gwen performed an audit on all of my social media sites, as well as my website and created a highly detailed marketing review analyzing what I am currently utilizing and how to optimize my content reach.
The report was chock full of so many amazing tips, tricks, ideas and strategies I can use to help grow my business.”
If marketing feels overwhelming, scattered, or harder than it should…
You’re not alone (and you’re not doing anything wrong).
Most of the business owners I work with say some version of the same thing:
“I’m overwhelmed and don’t know where to focus.”
“I’m doing things, but I don’t know what’s actually working.”
“Marketing isn’t my thing, I just need help.”
“Everyone has an opinion, and I don’t know who to listen to.”
“I know there are gaps, but I don’t know where to start.”
Which means your marketing turns into reaction mode:
Posting because you feel like you should, tweaking things without a clear reason, jumping from idea to idea, and hoping something (anything!) sticks.
Marketing Roadmaps are designed to fix that.
Instead of guessing, you’ll know:
what’s actually working (and what’s not)
where your biggest gaps are
what to focus on first
what to pause or stop
how your marketing should support your business goals, not just stay busy
Who This Is For?
Marketing Roadmaps are for business owners and small teams who:
Are doing their own marketing (or working with contractors) but don’t have a clear strategy.
Feel overwhelmed by options and unsure where to focus.
Want their marketing to support growth, not add stress.
If marketing feels confusing or draining, this is what you’ve been looking for.
Choose Your Adventure…
Marketing Roadmap Lite
Best if you’re looking for direction around one area before doing more.
What’s included
Audit of one marketing channel
Choose one area to focus on: website, email marketing, or social media.
SEO audits are available separately due to the additional depth required.
I review how that channel is currently functioning, where it’s falling short, and how it supports (or not) your goals.Your top five priorities
A prioritized list of the most impactful changes to focus on first, so the recommendations are actionable, not something that gets set aside for “later.”A concise roadmap with next steps
A short roadmap outlining what to prioritize, what to pause or drop, and the quick wins that will help you make progress without doing everything at once.60-minute review call
We’ll walk through the findings together, clarify recommendations, and make sure you leave knowing exactly what to do next.
Investment starting at $499
Marketing Roadmap - Full
Best if you’re looking for a connected, intentional marketing plan.
What’s included
Audit of Your Full Marketing Efforts
I review how all of your marketing is currently functioning together, including:
Your website and core messaging
Email marketing
Content and social media
SEO and visibility signals
How your marketing guides someone from first touch to taking action
Available analytics and other data
The goal is to understand where your marketing is supporting your goals and where things aren’t working as well as they should.
Your Top Priorities
You’ll receive a short, prioritized list of the highest-impact areas to focus on first.
Instead of trying to fix everything at once, you’ll know:
What matters most right now
What can wait
Where your effort will have the biggest return
This keeps the plan realistic and actionable.
A Clear 3–6 Month Roadmap with Next Steps
You’ll receive a roadmap that outlines:
What to prioritize in the coming months
What to pause or stop doing
Quick wins that can create momentum
Longer-term opportunities to revisit later
Everything is sequenced so you’re not juggling too many changes at once.
Channel & Platform-Specific Recommendations
For each area of your marketing, I’ll outline:
What to adjust
What to simplify
How each channel should work together to support the same buyer journey
This helps eliminate disconnected marketing and creates a more cohesive system.
Messaging notes and gaps
I’ll flag areas where your messaging may be unclear, inconsistent, or underselling your value — and where small changes could make a meaningful difference.
90-minute review and planning call
We’ll walk through the roadmap together, talk through the reasoning behind each recommendation, and answer your questions.
You’ll leave the call with:
Clarity on where to focus
Confidence in your plan
A clear sense of what to do next
Investment starting at $1800
Need something deeper?
For Solo businesses - we can work together over 6-8 weeks to implement your Marketing Roadmap.
Or I can do your marketing for you.
For teams and small organizations - the full marketing strategy package is a deeper look that understands the challenges you face.
“I’m incredibly grateful for the opportunity to work with Gwen on developing a marketing strategy for our small business.
Gwen provided clear, actionable steps that transformed what could have been an overwhelming process into a series of achievable goals.
Thanks to her guidance, I now feel confident in a range of marketing strategies, from SEO and social media to crafting effective blogs and newsletters. Gwen truly has a talent for breaking down complex concepts and making them accessible, and her support and expertise has been invaluable to our business.”
- Julie, Limitless Van
“Gwen Montoya is a lifesaver!
She helped me to gain a better understanding of social media advertising, SEO, basic web design/updating, how to market my business more efficiently and most importantly, to trust my voice!
I am the type of person who finds computer and advertising language to be a FOREIGN language.
Gwen explains things clearly and without judgment. She breaks everything down into manageable chunks while also providing “a big picture” so you feel more in touch and in control.
I often feel like a dummy when asking questions about social media, SEO, or anything computer related really, because inevitably, whoever is explaining things to me, uses language I don’t understand, or speaks with an assumption I should already know certain things…which makes me feel more insecure about asking questions, creating a vicious cycle.
With Gwen, my experience couldn’t have been more different. I have left every meeting with her with a better understanding of my marketing strategy, with a template of totally achievable goals, feeling more confident in my abilities and actually excited to take on my own marketing (for once)!”
-Daniele Strawmyre, ready Set GROW