Practical tips and strategies to help you get comfortable with showing up and and standing out.

Learn about grants, crowdfunding, loans, and other funding options for small business owners.

What is “content” and how can you create content that connects with your audience?

Dig into how and why small business owners can use ChatGPT to streamline their content creation processes and save time.

I frequently see posts in online discussion groups from new business owners asking, “What would you pay for this product or service?” I understand why the question is being asked, but the process is backwards.

Regularly committing time to the marketing side of your business keeps you thinking about it, and the more you think about it, the more likely you are to take action.

Learn how your customers are likely interacting with your website and social media - and how you can serve them better.

Women business owners have unique challenges and obstacles on the path to success. Naming and recognizing them is the first step to understanding how to overcome them.

If you’re feeling overwhelmed by your to-do list, maybe it is time to step back, prioritize, and set reasonable expectations.

Perfectionism can lead to indecision, procrastination, and a fear of taking risks, all of which can impede a business's success.

Streamline your content creation process to make it faster and more effective.

This isn’t about churning out as much content as possible. This is about creating content that helps you connect with your audience while also helping you reach those big picture goals.

You are the secret sauce is in your business. Following someone else’s strategy won’t be as effective as creating one that fits your goals and incorporates your strengths.

Why Is talking about our prices and money taboo? Why do we feel the need to apologize? Why shouldn’t we be just as proud of our pricing as we are of the work we do?

You can use stock videos mixed with your own product photos or interviews to give viewers a richer experience and help your brand appear more polished.

Whether you are looking for background music for your videos or adding intro and outro music to your podcast, you'll need high quality audio options.

Looking for free images and graphics to make your social media and blog posts shine? Check out this list!

Which is the best website builder for you? Let’s explore your options!

One place I see business owners get stuck is the idea that posting once on social media or showing up once at a networking event will automatically mean a sale. Sometimes it works that way, but it isn’t standard. If your answer to my question above is “I want to make a sale,” then you need to think about all the steps someone would need to take to feel comfortable buying from you.

You need to be where your people are creating content your people care about. How, when, and what that looks like depends on your business, but the why should always be the same – you should be following an overall measurable marketing strategy to reach your goals (whatever they are) instead of posting because you forgot to do it this week.

I talk about pricing with my clients often. Some are happy with their prices, but a large number are undercharging to the point of not making any money at all. Which is a weird way to run a business, right?